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# Hello again, world
- URL: https://www.splitsandsprints.net/hello-again-world/
- Published: 2026-11-07T14:52:10.000Z
- Updated: 2026-11-07T14:52:10.000Z
- Description: A new home for my writing on product, running, photography and everything in between. In English, on Ghost, and in one place.
- Author: Camiel Schoonens
- Tags: Personal

Welcome to the new home of my writing.

Over the years my online presence spread out across a few places: a personal site, a home lab blog, a travel blog, each on its own stack. Fun to build, less fun to maintain, and not very helpful if you just want to read what I write. So I'm bringing things together here, in one place and in English.

## What to expect

I'll write about the things that keep me busy, at work and outside of it:

- **Product:** product leadership, building teams, and turning AI into real product capabilities rather than demos
- **Running:** training, races, and the long runs that teach you more than the fast ones
- **Photography:** landscapes, travel and whatever catches the light
- **Personal:** tech, gadgets, my home lab and the occasional detour

No fixed schedule. I'd rather publish something worth reading than something on time.

## Why Ghost

Partly because it's a great publishing platform, and partly because I wanted to learn something new. I've built sites with WordPress, Jekyll and Eleventy before. This time I'm learning Ghost from the ground up: themes, the Admin API, and its support for the fediverse. Expect a few posts about that journey too.

## Follow along

You can follow this site via RSS, and soon via the fediverse as well. You'll also find me on [LinkedIn](https://www.linkedin.com/in/camielschoonens/) and on Mastodon at [@camiel@schoonens.nl](https://social.schoonens.nl/@camiel).

More soon.